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- W2495689675 abstract "This chapter begins by discussing the expanding concepts of the brand and the change in the function of brands when the brand itself has become a product. It then explains the classic elements of the tort of passing-off. Next, it discusses how the concept of ‘reverse passing-off’. It then talks about the protection of marketing assets through the provision of registered trade marks. Lastly, it discusses another set of regimes that aid intellectual rights — collective and certification marks, designations of origin, geographical indications, and traditional specialties guaranteed." @default.
- W2495689675 created "2016-08-23" @default.
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- W2495689675 date "2007-08-16" @default.
- W2495689675 modified "2023-09-23" @default.
- W2495689675 title "The Protection of Marketing Assets" @default.
- W2495689675 doi "https://doi.org/10.1093/acprof:oso/9780198765011.003.0005" @default.
- W2495689675 hasPublicationYear "2007" @default.
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