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- W2496438657 abstract "In selecting some specific cases to illustrate this model we came across Authority Brands such as Loro Piana, Cult Brands such as Ferrari and Ducati, and Iconic Brands such as Tiffany and Chanel. We found brands that used to be an Authority, Icon or Cult but have gradually shifted to something else, sometimes becoming Solution Brands, such as Timberland and Lacoste, at the price perhaps of a certain dilution of the original idea in order to cover a larger number of categories. We also found some brands that had been legendary for someone or somewhere in the world but today have simply disappeared.KeywordsFood SovereigntyOrganisational MechanismSlow FoodFashion BrandOrganic CottonThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves." @default.
- W2496438657 created "2016-08-23" @default.
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- W2496438657 date "2013-01-01" @default.
- W2496438657 modified "2023-09-24" @default.
- W2496438657 title "The Model in Action" @default.
- W2496438657 doi "https://doi.org/10.1057/9781137285935_6" @default.
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