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- W2496462012 abstract "The anticipation approach presented in this book relies on a basic premise: that we can build the future by acting in the present. When we started our research on market proactiveness, something became readily evident: to be proactive, a company has to change its mindset towards the future and start to regard it as something it can create from its own strategies." @default.
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- W2496462012 date "2012-01-01" @default.
- W2496462012 modified "2023-09-24" @default.
- W2496462012 title "Future-today Management Believing in What Does Not Exist (Yet)" @default.
- W2496462012 doi "https://doi.org/10.1057/9780230363014_5" @default.
- W2496462012 hasPublicationYear "2012" @default.
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