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- W2496753984 abstract "Esta pesquisa tem o objetivo de apresentar os aspectos procurados pelas consumidoras de marcas de moda. Os resultados encontrados em ordem de importância foram: Busca de resultado – marcas funcionais; Busca pela sedução – marcas “peruas”; Busca pelo look – marcas “estilosas”; Busca pela liberdade – marcas independentes; Busca pela autoria – marcas individualizadoras; Busca pela novidade – marcas modernas; Busca pela individualidade – marcas “metidas”; Busca pela segurança – marcas maternais; Busca pelo prestígio – marcas suntuárias. O de maior grau de significância é o funcional, ou seja, cumprir com os aspectos funcionais é condição básica para o consumo; os aspectos simbólicos passam a ser os diferenciadores." @default.
- W2496753984 created "2016-08-23" @default.
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- W2496753984 date "2007-02-14" @default.
- W2496753984 modified "2023-10-18" @default.
- W2496753984 title "Consumo de marcas de moda: aspectos funcionais e simbólicos" @default.
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- W2496753984 doi "https://doi.org/10.26563/dobras.v1i1.406" @default.
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