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- W2497389904 abstract "This paper aims at investigating the major barriers and pitfalls in the adoption of “new generation” co-creation approaches and methodologies within companies. These questions are addressed based on the carrying out of a longitudinal research related to the exploration of a set of multifunctional and multi divisional innovation projects run an Italian media company. It has been conducted a processual research of the case adopting an interdisciplinary theoretical orientation. This has implied a longitudinal analysis of the case study which uses the body of literature regarding the evolution of the notion of co-creation and on the other that which concerns the concept of corporate culture. Field research has involved the collection of data directly on the field through in depth semi– structured interviews on a representative sample of key managers and in a selected sample of project participants." @default.
- W2497389904 created "2016-08-23" @default.
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- W2497389904 date "2013-01-01" @default.
- W2497389904 modified "2023-09-23" @default.
- W2497389904 title "Managerial Pitfalls in Co-Creation Projects: When Design Clashes With Organisation" @default.
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- W2497389904 hasPublicationYear "2013" @default.
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