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- W2498355103 abstract "What impact will technology have on future competitive strategy in the travel, tourism and hospitality industries? What sustainable strategic benefits can technology deliver? In attempting to answer these questions, this section will focus largely on the customer. In other words, how will technology be leveraged to add customer value, both within a business—consumer and business—business context?" @default.
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- W2498355103 date "1999-01-01" @default.
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- W2498355103 title "The Impact of Technology on Tourism Marketing, E-Commerce and Database Marketing" @default.
- W2498355103 doi "https://doi.org/10.1007/978-1-349-27486-4_3" @default.
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