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- W2498886288 abstract "This study investigates the effects of moderators on the relationship between customer satisfaction and four common loyalty behaviors: (1) repurchase intentions, (2) positive word-of-mouth, (3) negative word-of-mouth, and (4) share-of-wallet. This evaluation is performed across three service industries and for two moderators—switching costs and variety seeking. The former is thought to be most relevant at low satisfaction levels whereas the latter is thought to be most relevant at high satisfaction levels. Eight hypotheses are formulated and tested." @default.
- W2498886288 created "2016-08-23" @default.
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- W2498886288 date "2016-01-01" @default.
- W2498886288 modified "2023-09-27" @default.
- W2498886288 title "The Linkages Between Customer Satisfaction and Four Loyalty Behaviors in the Presence of Moderators" @default.
- W2498886288 doi "https://doi.org/10.1007/978-3-319-29877-1_135" @default.
- W2498886288 hasPublicationYear "2016" @default.
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