Matches in SemOpenAlex for { <https://semopenalex.org/work/W2499177614> ?p ?o ?g. }
- W2499177614 endingPage "270" @default.
- W2499177614 startingPage "251" @default.
- W2499177614 abstract "The field of marketing communications studies is often called on to close the gap between marketing and computer-mediated studies. This chapter engages with the concept of social media in the design and implementation of marketing communication programmes, particularly in the UK Fashion sector. The chapter goes on to conclude, rather skeptically, that understandings of the various nuances of social media platforms could engender effective customer retention programmes. It also offers a new way of thinking about customer engagement, incorporating social media platforms." @default.
- W2499177614 created "2016-08-23" @default.
- W2499177614 creator A5012842359 @default.
- W2499177614 creator A5046174897 @default.
- W2499177614 date "2017-01-06" @default.
- W2499177614 modified "2023-09-27" @default.
- W2499177614 title "Social Media and Its Implications for Marketing Communications" @default.
- W2499177614 cites W1485654366 @default.
- W2499177614 cites W1523349167 @default.
- W2499177614 cites W1537898261 @default.
- W2499177614 cites W1545729524 @default.
- W2499177614 cites W1557879175 @default.
- W2499177614 cites W1976368905 @default.
- W2499177614 cites W1978515875 @default.
- W2499177614 cites W1985749074 @default.
- W2499177614 cites W1987634503 @default.
- W2499177614 cites W1996422788 @default.
- W2499177614 cites W1999262164 @default.
- W2499177614 cites W2005283550 @default.
- W2499177614 cites W2011876552 @default.
- W2499177614 cites W2021572430 @default.
- W2499177614 cites W2024112416 @default.
- W2499177614 cites W2025266960 @default.
- W2499177614 cites W2027617211 @default.
- W2499177614 cites W2029485242 @default.
- W2499177614 cites W2029723879 @default.
- W2499177614 cites W2037432126 @default.
- W2499177614 cites W2040148252 @default.
- W2499177614 cites W2040332982 @default.
- W2499177614 cites W2041563290 @default.
- W2499177614 cites W2050469141 @default.
- W2499177614 cites W2053283629 @default.
- W2499177614 cites W2053768216 @default.
- W2499177614 cites W2068731002 @default.
- W2499177614 cites W2070134342 @default.
- W2499177614 cites W2071535931 @default.
- W2499177614 cites W2075023796 @default.
- W2499177614 cites W2079408806 @default.
- W2499177614 cites W2084156729 @default.
- W2499177614 cites W2091550863 @default.
- W2499177614 cites W2096512731 @default.
- W2499177614 cites W2097357438 @default.
- W2499177614 cites W2099043863 @default.
- W2499177614 cites W2100043458 @default.
- W2499177614 cites W2101035824 @default.
- W2499177614 cites W2109921638 @default.
- W2499177614 cites W2110825159 @default.
- W2499177614 cites W2115612291 @default.
- W2499177614 cites W2117356399 @default.
- W2499177614 cites W2121001699 @default.
- W2499177614 cites W2123215523 @default.
- W2499177614 cites W2132663861 @default.
- W2499177614 cites W2137247419 @default.
- W2499177614 cites W2138128657 @default.
- W2499177614 cites W2138794141 @default.
- W2499177614 cites W2141355378 @default.
- W2499177614 cites W2144336601 @default.
- W2499177614 cites W2149142441 @default.
- W2499177614 cites W2153134053 @default.
- W2499177614 cites W2153932359 @default.
- W2499177614 cites W2153942071 @default.
- W2499177614 cites W2154384880 @default.
- W2499177614 cites W2156213148 @default.
- W2499177614 cites W2162159945 @default.
- W2499177614 cites W2167325287 @default.
- W2499177614 cites W224670287 @default.
- W2499177614 cites W3121281002 @default.
- W2499177614 cites W3121527185 @default.
- W2499177614 cites W3121703968 @default.
- W2499177614 cites W3121958491 @default.
- W2499177614 cites W3123091093 @default.
- W2499177614 cites W3123679541 @default.
- W2499177614 cites W3125851473 @default.
- W2499177614 cites W3126012494 @default.
- W2499177614 cites W3179324013 @default.
- W2499177614 cites W4211068185 @default.
- W2499177614 cites W4214678610 @default.
- W2499177614 cites W4239961971 @default.
- W2499177614 cites W4249581448 @default.
- W2499177614 cites W4255959053 @default.
- W2499177614 cites W4256493546 @default.
- W2499177614 doi "https://doi.org/10.4018/978-1-5225-1793-1.ch012" @default.
- W2499177614 hasPublicationYear "2017" @default.
- W2499177614 type Work @default.
- W2499177614 sameAs 2499177614 @default.
- W2499177614 citedByCount "1" @default.
- W2499177614 countsByYear W24991776142021 @default.
- W2499177614 crossrefType "book-chapter" @default.
- W2499177614 hasAuthorship W2499177614A5012842359 @default.
- W2499177614 hasAuthorship W2499177614A5046174897 @default.
- W2499177614 hasConcept C112698675 @default.
- W2499177614 hasConcept C136764020 @default.
- W2499177614 hasConcept C144133560 @default.
- W2499177614 hasConcept C162853370 @default.
- W2499177614 hasConcept C2777754422 @default.
- W2499177614 hasConcept C2985889538 @default.
- W2499177614 hasConcept C2992496598 @default.
- W2499177614 hasConcept C41008148 @default.