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- W2499256198 abstract "The digital society consists of a wide array of people. All have various needs, live and spend their day differently, and frequently use digital devices differently. These persons can be roughly classified into typical and representative user types—from principally analog media users to totally networked multiscreeners. You have to know your users! This chapter describes how users can be understood, how to analyze their daily routine, their device usage, their motives and needs, and how to build user prototypes (or personas) on an emotional level based on these findings. We introduce methods and tools (e.g., Touchpoint Matrix, Multiscreen Day flow, Emotion Map) to understand users and their capabilities and to build user prototypes for specific project parameters and requirements. We also provide eight representative user prototypes that comprise all users from digital outsiders to completely connected digital pro users to simplify the (initial) user-centered design process of target group definition." @default.
- W2499256198 created "2016-08-23" @default.
- W2499256198 creator A5061500463 @default.
- W2499256198 date "2016-01-01" @default.
- W2499256198 modified "2023-09-24" @default.
- W2499256198 title "Users and Their Typification" @default.
- W2499256198 doi "https://doi.org/10.1016/b978-0-12-802729-5.00003-6" @default.
- W2499256198 hasPublicationYear "2016" @default.
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