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- W2499266807 abstract "The year 2010 was a presidential election year in Colombia and it was a tight presidential race. The Colombian diaspora in London had not been very active in elections in the past, but on this occasion a group of migrants got together to campaign heavily for one of the candidates. It was a group made up mostly of students and professionals who met through Facebook and decided to organize a campaign for the Green Party’s candidate. They quickly realized that if they wanted to have any impact they would have to find ways of reaching the Colombian population in London, to which they had limited access. The key question they asked themselves was: where could they find Colombians in London? They concluded that the way to achieve this was to actively campaign in the places where Colombians gathered, and two key places to do this were the Elephant and Castle and Seven Sisters, two of the most important commercial spaces used by Colombian migrants in the city. Even though their candidate lost the presidential race in the end, he was the winner in London. The leaders of the campaign agreed that reaching out to people in the Colombian areas and meeting face to face with “the community” had been a key success factor in their campaign." @default.
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- W2499266807 date "2011-01-01" @default.
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- W2499266807 title "Latin American Commercial Spaces and the Formation of Ethnic Publics in London: The Case of the Elephant and Castle" @default.
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- W2499266807 doi "https://doi.org/10.1057/9781137001887_10" @default.
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