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- W2499320864 abstract "As a written explanation of the aims and objectives of a project, the design brief represents the desired outcome by relaying requests from management to design teams. A well-written design brief enables designers to understand their clients and to communicate with other designers in a team fluently, eventually helping them to develop concepts. This chapter provides the inspirational design brief as an answer for designers seeking to improve the current situation of misaligned business opportunities and design execution. It talks about nine criteria called design quality criteria (DQC) under three groups-strategy, context, and performance, and illustrates two examples, one for a product design project and the other for research project. Then, the chapter shows in three steps how to write design briefs in a co-creative fashion. Subsequently, it provides research findings and clarifies three pitfalls." @default.
- W2499320864 created "2016-08-23" @default.
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- W2499320864 date "2015-10-07" @default.
- W2499320864 modified "2023-09-23" @default.
- W2499320864 title "Inspirational Design Briefing" @default.
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- W2499320864 doi "https://doi.org/10.1002/9781119154273.ch2" @default.
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