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- W2499571256 abstract "The results of two nationwide studies of opinions on the advertising of sensitive products in the US are presented in this study. Results show higher levels of approval than had been indicated in previous studies. Several significant differences are observed when the results are cross-tabulated using a number of demographic variables. Conclusions are drawn and implications for managers and researchers are summarized." @default.
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- W2499571256 date "1995-01-01" @default.
- W2499571256 modified "2023-09-27" @default.
- W2499571256 title "Advertising Sensitive Products" @default.
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- W2499571256 doi "https://doi.org/10.1080/02650487.1995.11104614" @default.
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