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- W2499647726 abstract "Si les preceptes de strategie-marketing soulignent l’importance de la coherence entre discours et pratiques, le marketing n’hesite pas a les dissocierlorsqu’il dispose d’une faible marge de manœuvre pratique, quitte a se mettre en scene et a se brocarder lui-meme." @default.
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- W2499647726 date "2005-01-01" @default.
- W2499647726 modified "2023-10-16" @default.
- W2499647726 title "Marketing, stratégie et rhétorique" @default.
- W2499647726 doi "https://doi.org/10.7193/dm.037.77.80" @default.
- W2499647726 hasPublicationYear "2005" @default.
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