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- W2499663643 abstract " Aer consul,ng with experts in social media adver,sing, 7 people represen,ng diverse gender and racial groups iden,fied “social media” as the place they first heard about the SMART Life Study. Of these 7 respondents, 3 learned of the study through a Facebook adver,sement, and 3 viewed the study Facebook page. In comparison, over 650 respondents first learned about the study through their workplace, the majority through a listserv message. Social media did not prove to be an effec,ve tool when recrui,ng lower-income, middle-aged adults to the SMART Life Study. Further studies are needed to assess the results of addi,onal social media recruitment efforts. Using Social Media to Enhance Study Recruitment: How Facebook and Twitter May Engage Vulnerable Populations Lindsey N. Horrell, RN, BSN; Shawn M. Kneipp, PhD, MS, BSN, ANP-BC, FAANP; Cecilia M. Gonzales, BA; Kelsey S. Williams, BA School of Nursing, The University of North Carolina at Chapel Hill, NC 27598" @default.
- W2499663643 created "2016-08-23" @default.
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- W2499663643 date "2016-07-13" @default.
- W2499663643 modified "2023-09-23" @default.
- W2499663643 title "Using Social Media to Enhance Study Recruitment: How Facebook and Twitter May Engage Vulnerable Populations" @default.
- W2499663643 hasPublicationYear "2016" @default.
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