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- W2499692044 abstract "Este estudo pretende entender como se procede a comunicacao dos sujeitos da enunciacao e do enunciado na esfera discursiva de um jogo on-line a partir da analise de uma de suas paginas informativo-persuasivas. Para tanto, partimos de uma perspectiva interdisciplinar entre duas teorias de forte divulgacao e presenca no Brasil, conforme afirmam Brait (2012; 2010) e Fiorin (2010a; 2010b; 2006), a saber: a semiotica de linha francesa (Greimas; Courtes, 2008) e a filosofia bakhtiniana (Bakhtin, 2010; 2003; 1997; 1979; Volochinov, 2009). Essas duas correntes desdobraremos a partir da pagina principal de um dos games on-line de maior popularidade no mercado de entretenimento internacional: World of Warcraft (Blizzard, 2015). A partir da analise do corpus, entendemos que o enunciador do jogo on-line cria o universo que enuncia e persuade, simultaneamente, seu enunciatario a participar dele. Isso e possivel porque a linguagem nas novas midias e, como evidenciado por Santaella (2007) e Poster (1995), mediada – isto e, a participacao do outro e reiterada e estimulada constantemente – e interpelada – isto e, a resposta e a responsabilidade do outro e sempre requerida, de diferentes e diversas formas. No corpus que selecionamos, a resposta do destinatario era convocada por manipulacao de seducao e de provocacao (Barros, 2002). Como resultado de nossa analise, compreendemos que e proveitoso o encontro interdisciplinar entre a semiotica francesa e a filosofia bakhtiniana. Confirmamos, assim, que essas disciplinas podem se avizinhar uma da outra, mesmo que tenham epistemologia distinta. Portanto, o regime da participacao do fazer cientifico, como proposto por Fiorin (2008), e pertinente para o avanco dos estudos das novas midias, dada a complexidade de sua tessitura discursiva.This study aims to understand how to proceed to communication of the subjects of enunciation and utterance in the discursive sphere of an online game based on the analysis of one of his informative-persuasive pages. For this purpose, we start from an interdisciplinary perspective between two theories of strong outreach and presence in Brazil, as claimed by Brait (2012; 2010) and Fiorin (2010a; 2009b; 2006), namely: the semiotics of French line (Greimas; Courtes, 2008) and Bakhtin philosophy (Bakhtin, 2010; 2003; 1997; 1979; Bakhtin; Volochinov, 2009;). We have developed these two currents from the main page of one of the greatest popularity of online games in the international entertainment market: World of Warcraft (Blizzard, 2015). From the corpus of analysis, we believe that the online game enunciator creates the universe which states and persuades both your enunciatee to participate. This is possible because the language in the new media is, as evidenced by Santaella (2007) and Poster (1995), mediated - that is, the participation of the other is repeated and stimulated constantly - and interpellated - that is, the response and the responsibility of others is always required of different and diverse ways. In the corpus selected, the addressee's response was convened by manipulation of seduction and provocation (Barros, 2002). As a result of our analysis, we understand that it is useful interdisciplinary meeting between the French semiotics and Bakhtin philosophy. We confirm, therefore, that these disciplines can approach each other, even though they have different epistemology. Therefore, the regime of participation of scientific work, as proposed by Fiorin (2008), is relevant to the advancement of studies of new media, because of the complexity of its discursive texture." @default.
- W2499692044 created "2016-08-23" @default.
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- W2499692044 date "2016-05-02" @default.
- W2499692044 modified "2023-09-23" @default.
- W2499692044 title "Contribuições interdisciplinares da semiótica francesa e dos estudos bakhtinianos para as novas mídias: estudo da página informativo-persuasiva do game World of Warcraft | Interdisciplinary Contributions of French Semiotics and Bakhtin Studies for New Media: Study of the Informative - Persuasive Page of the Game World of Warcraft" @default.
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- W2499692044 hasPublicationYear "2016" @default.
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