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- W2499700764 abstract "People search to improve the outcomes of their choices. One outcome should be satisfaction. This paper investigates a unique set of determinants to enhance our understanding of choice satisfaction after an in-store decision. It researches the role of three classes of determinants: individual determinants, determinants of the choice set, and determinants related to visual attention, using eye-tracking data from a field experiment. Results show that individual determinants have a strong influence on choice satisfaction. Measures of in-store attention appear to have only little influence, indicating that visual attention in the store is mostly not an important determinant of choice satisfaction." @default.
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- W2499700764 date "2016-07-11" @default.
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- W2499700764 title "5. Determinants of Choice Satisfaction in a High-Involvement Product Choice" @default.
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- W2499700764 doi "https://doi.org/10.3726/978-3-653-06773-6/11" @default.
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