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- W2499933812 abstract "For the better part of a century, merchants, marketers and advertisers have recognized, attended to and engaged with children as consumers in some fashion. Early twentieth-century dry goods and department stores in the United States, Canadian and British cities assigned specific shelves or small sections of floor space to display goods intended for children’s possession or purchase. In the early twenty-first century, the products, media, iconography and commercial spaces designated for ‘kids’ hold a secure, significant place in the marketing plans of many multi-billion dollar enterprises of global capitalism." @default.
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- W2499933812 date "2009-01-01" @default.
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- W2499933812 title "Children as Consumers" @default.
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- W2499933812 doi "https://doi.org/10.1007/978-0-230-27468-6_23" @default.
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