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- W2500357415 abstract "While baseball may be the favored “American” sport, there is little doubt that the Super Bowl is a quintessential American sporting event that draws the nation together around our televisions. In 2011, the Super Bowl became the most watched television program in US history, drawing 111 million viewers.1 Why do we all tune in? For the ads, of course. Or, at least those of us who aren’t football fans do. Each year there are a few ads that spark buzz, occasionally controversy, and 2014 was no exception. In 2014 the buzz was over an ad for Coca Cola that played “America the Beautiful” amidst images of the United States as a multicultural nation. The ad featured scenes representing a wide range of diverse people (including the first male same-sex couple to ever appear in a Super Bowl ad). The outrage was sparked by the fact that the patriotic song was sung in a variety of languages. Before the ad had finished airing, viewers had taken to Twitter using the hashtag #SpeakAmerican to rant. And it should come as no surprise that some viewers found the multicultural, multilingual view of the United States to border on treason. Michael Smerconish of the Philadelphia Inquirer reported that shortly after the ad was released a Minnesota-based church announced that it was throwing away all of its Coke products because “Mexicans singing the National Anthem is an abomination.”2 He quoted another angered viewer who exclaimed, “it’s not bigotry to demand that we have a unified language,” and if we don’t, “we are no better than the 3rd world cesspool dwellers that refuse to lift themselves.”3 Time Magazine reported that another blogger wrote, “@CocaCola has America the Beautiful being sung in different languages in a #SuperBowl commercial? We speak ENGLISH here, IDIOTS.”4 Actually, the United States does not have an official language, but that didn’t stop the hate mail." @default.
- W2500357415 created "2016-08-23" @default.
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- W2500357415 date "2014-01-01" @default.
- W2500357415 modified "2023-09-25" @default.
- W2500357415 title "Savin’ Franklin: Satire Defends Our National Values" @default.
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- W2500357415 doi "https://doi.org/10.1057/9781137405210_7" @default.
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