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- W2500528097 abstract "In this chapter we first summarize and discuss the results of our research (Section 10.1) and its contribution (Section 10.2). We then derive from our results a set of managerial implications for firms who aim to implement and use CRM (Section 10.3). The chapter concludes with the formulation of a further research agenda about CRM (Section 10.4).KeywordsManagerial ImplicationIndustrial CompanyManage Customer RelationshipCustomer RelationshipConcrete EffectThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves." @default.
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- W2500528097 date "2014-01-01" @default.
- W2500528097 modified "2023-09-23" @default.
- W2500528097 title "Conclusions: Results, Managerial Implications and a Research Agenda" @default.
- W2500528097 doi "https://doi.org/10.1057/9781137335661_10" @default.
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