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• W2500780007 abstract "Microblogging has become one of the most popular social communication styles in the world. Much research has already addressed this hot issue; however, studies examining the intentions behind microblogging behaviors are limited. This study extended the theory of planned behavior (TPB) to predict intention to microblog and other behaviors. The results showed that social identity was the greatest predictor of intention, followed by attitude and perceived behavioral control. Social identity fully mediated the effects of subjective norms and self-identity on intention. Intention significantly predicted users' microblogging behaviors. These results have important implications for industry players and marketing managers." @default.
• W2500780007 created "2016-08-23" @default.
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• W2500780007 date "2016-11-01" @default.
• W2500780007 modified "2023-10-16" @default.
• W2500780007 title "The effects of the self and social identity on the intention to microblog: An extension of the theory of planned behavior" @default.
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• W2500780007 doi "https://doi.org/10.1016/j.chb.2016.07.046" @default.
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