Matches in SemOpenAlex for { <https://semopenalex.org/work/W2501028765> ?p ?o ?g. }
- W2501028765 abstract "Given the estimated online advertising market in the United States of around 4 billion dollars and the current proliferation of social media Websites, this study focuses on reviewing the key theoretical and practical aspects related to viral advertising. It includes an overview of different aspects related to the nature, characteristics, and evaluation of viral advertising, especially focusing on what makes advertisements viral. After a review of the term viral advertising, the author discusses the key characteristics of viral ads, including the most used viral advertising appeals—humor and sexual—and also including a section regarding the importance of the message source on consumers' reaction towards an advertisement. The study also provides a discussion about consumer-generated advertising, a modern online advertising feature that leads to increased interaction and involvement from consumers. The last part of this chapter focuses on the monitoring and evaluating viral ads outcomes by using both traditional and social media specific advertising measures. The author also presents a few ideas related to future research directions and information that might prove useful for advertising research and practice." @default.
- W2501028765 created "2016-08-23" @default.
- W2501028765 creator A5069213423 @default.
- W2501028765 date "2015-01-01" @default.
- W2501028765 modified "2023-09-25" @default.
- W2501028765 title "Viral Advertising and the Implications of Social Media" @default.
- W2501028765 cites W129624818 @default.
- W2501028765 cites W1559984256 @default.
- W2501028765 cites W1969543263 @default.
- W2501028765 cites W1971526329 @default.
- W2501028765 cites W1972412730 @default.
- W2501028765 cites W1975840618 @default.
- W2501028765 cites W1976165808 @default.
- W2501028765 cites W1978589188 @default.
- W2501028765 cites W1980790266 @default.
- W2501028765 cites W1983370134 @default.
- W2501028765 cites W1983680950 @default.
- W2501028765 cites W1987235421 @default.
- W2501028765 cites W1997433106 @default.
- W2501028765 cites W2002739105 @default.
- W2501028765 cites W2006480374 @default.
- W2501028765 cites W2011205549 @default.
- W2501028765 cites W2015443460 @default.
- W2501028765 cites W2018665154 @default.
- W2501028765 cites W2026759225 @default.
- W2501028765 cites W2026963292 @default.
- W2501028765 cites W2040364271 @default.
- W2501028765 cites W2042974506 @default.
- W2501028765 cites W2047114292 @default.
- W2501028765 cites W2049142973 @default.
- W2501028765 cites W2055065256 @default.
- W2501028765 cites W2056527123 @default.
- W2501028765 cites W2057172983 @default.
- W2501028765 cites W2059998926 @default.
- W2501028765 cites W2065496868 @default.
- W2501028765 cites W2069810392 @default.
- W2501028765 cites W2072296808 @default.
- W2501028765 cites W2073462200 @default.
- W2501028765 cites W2082689832 @default.
- W2501028765 cites W2085502183 @default.
- W2501028765 cites W2089370919 @default.
- W2501028765 cites W2095507885 @default.
- W2501028765 cites W2110907712 @default.
- W2501028765 cites W2114715941 @default.
- W2501028765 cites W2127228515 @default.
- W2501028765 cites W2146943142 @default.
- W2501028765 cites W2153558508 @default.
- W2501028765 cites W2166355918 @default.
- W2501028765 cites W2190393757 @default.
- W2501028765 cites W2316166305 @default.
- W2501028765 cites W2320245272 @default.
- W2501028765 cites W2327096490 @default.
- W2501028765 cites W3126012494 @default.
- W2501028765 cites W4236554952 @default.
- W2501028765 cites W4239129454 @default.
- W2501028765 cites W950821216 @default.
- W2501028765 cites W2332694823 @default.
- W2501028765 doi "https://doi.org/10.4018/978-1-4666-7357-1.ch061" @default.
- W2501028765 hasPublicationYear "2015" @default.
- W2501028765 type Work @default.
- W2501028765 sameAs 2501028765 @default.
- W2501028765 citedByCount "0" @default.
- W2501028765 crossrefType "book-chapter" @default.
- W2501028765 hasAuthorship W2501028765A5069213423 @default.
- W2501028765 hasConcept C112698675 @default.
- W2501028765 hasConcept C144133560 @default.
- W2501028765 hasConcept C17744445 @default.
- W2501028765 hasConcept C187008535 @default.
- W2501028765 hasConcept C199539241 @default.
- W2501028765 hasConcept C518677369 @default.
- W2501028765 hasConceptScore W2501028765C112698675 @default.
- W2501028765 hasConceptScore W2501028765C144133560 @default.
- W2501028765 hasConceptScore W2501028765C17744445 @default.
- W2501028765 hasConceptScore W2501028765C187008535 @default.
- W2501028765 hasConceptScore W2501028765C199539241 @default.
- W2501028765 hasConceptScore W2501028765C518677369 @default.
- W2501028765 hasLocation W25010287651 @default.
- W2501028765 hasOpenAccess W2501028765 @default.
- W2501028765 hasPrimaryLocation W25010287651 @default.
- W2501028765 hasRelatedWork W2264658899 @default.
- W2501028765 hasRelatedWork W2354981583 @default.
- W2501028765 hasRelatedWork W2476550627 @default.
- W2501028765 hasRelatedWork W2482103495 @default.
- W2501028765 hasRelatedWork W2498939742 @default.
- W2501028765 hasRelatedWork W2503631597 @default.
- W2501028765 hasRelatedWork W2522152526 @default.
- W2501028765 hasRelatedWork W2774793857 @default.
- W2501028765 hasRelatedWork W2806746971 @default.
- W2501028765 hasRelatedWork W2952463317 @default.
- W2501028765 hasRelatedWork W3005944324 @default.
- W2501028765 hasRelatedWork W3012955875 @default.
- W2501028765 hasRelatedWork W3014412397 @default.
- W2501028765 hasRelatedWork W3093946961 @default.
- W2501028765 hasRelatedWork W3109442923 @default.
- W2501028765 hasRelatedWork W3110511700 @default.
- W2501028765 hasRelatedWork W3112997725 @default.
- W2501028765 hasRelatedWork W3153000420 @default.
- W2501028765 hasRelatedWork W45631530 @default.
- W2501028765 hasRelatedWork W2585495183 @default.
- W2501028765 isParatext "false" @default.