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- W2501030689 abstract "This chapter provides a quick route through the segmentation process. The segmentation process consists of two phases, which are developing segments and prioritizing and selecting segments. The first phase contains three stages, broken down into five steps. It is pointed out that a market is the aggregation of all the products or services that customers regard as being capable of satisfying the same need. A market segment consists of a group of customers within a market who share a similar level of interest in the same or comparable, set of needs. It is advisable to use no more than five or six factors for segment attractiveness, otherwise the calculations become too complex and lose focus." @default.
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- W2501030689 date "2012-01-02" @default.
- W2501030689 modified "2023-09-26" @default.
- W2501030689 title "Fast tracking through the segmentation process" @default.
- W2501030689 doi "https://doi.org/10.1002/9781119207863.ch3" @default.
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