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- W2501638977 abstract "In this chapter the results of a case study of laundry cleaning products in Barbados are presented. The methods used for the study were described in the previous chapter: first, the semantic differential scale was applied to collect data from a sample of households; these were then scaled by the scalar-products MDS model to determine the major perceptual differences between the competing products as viewed by the sample as a whole as well as by individual consumers. In the following chapter the results are related to advertising to determine its impact on choice and welfare. To begin with, however, the choice of products and characteristics studied, the method of sampling and the composition of the sample all have to be discussed.KeywordsConsumer ChoiceSoil RemovalPrevious ChapterSuccessive IntervalSemantic Differential ScaleThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves." @default.
- W2501638977 created "2016-08-23" @default.
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- W2501638977 date "1983-01-01" @default.
- W2501638977 modified "2023-09-24" @default.
- W2501638977 title "The Perception of Laundry Cleaning Products in Barbados" @default.
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- W2501638977 doi "https://doi.org/10.1007/978-1-349-06109-9_5" @default.
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