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- W2501913994 abstract "Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, rocketing, to tackle the problem.The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, PG, Danone, Amex and Ben Jerrys as well as unconventional sources such as theatre and comedy.Author: Nichols, David S. S. Publisher: Wiley Illustration: N Language: ENG Title: Return on Ideas: A Practical Guide to Making Innovation Pay Pages: 00280 (Encrypted PDF) On Sale: 2008-05-23 SKU-13/ISBN: 9780470028575 Category: Business & Economics : Sales & Selling General" @default.
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- W2501913994 date "2007-01-01" @default.
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- W2501913994 title "Return on Ideas: A Practical Guide to Making Innovation Pay" @default.
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