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- W2502324723 abstract "It is increasingly common for consumers to consult online reviews before making their (online) purchase choice. This is especially true for holiday decision-making processes and hospitality services, as trip planners tend to rely on others’ experiences for their decision making to reduce their perceived risk due to the experiential nature of tourism products. Previous research has demonstrated that a recipient’s information evaluation is a crucial determinant of electronic word of mouth (eWOM) adoption. This paper contributes to the existing body of research by focusing on potential influence factors on information evaluation for which either ambiguous findings exist in the literature or which can be considered as an understudied aspect of eWOM: perceived similarity of the reviewer as a source characteristic and review style as a message characteristic." @default.
- W2502324723 created "2016-08-23" @default.
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- W2502324723 date "2015-12-02" @default.
- W2502324723 modified "2023-09-27" @default.
- W2502324723 title "Who has Written it? How Reviewer-Reader Similarity Moderates the Factuality of Online Reviews" @default.
- W2502324723 doi "https://doi.org/10.1007/978-3-319-24184-5_114" @default.
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