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- W2502390400 abstract "In this chapter we analyze the embedding of Loccioni’s CRM system at both intra- and inter-organizational level. By “embedding” we mean the emergence of connections between the system and the other technical and organizational resources (Baraldi and Waluszewski, 2005). These connections between resources (also known as “interfaces”, Hakansson and Waluszewski, 2002; Baraldi, 2003) influence the use of the new IT tool and hence the appearance of its effects both inside and outside Loccioni. Favorable resource connections (or interfaces) positively impact its use and the creation of effects, whereas unfavorable connections hinder its use and effects. To begin with, Section 9.1 focuses on the factors that influenced the installation of CRM at Loccioni, such as top management’s visions and the company’s attitude toward the use of CRM, aiming to assess how far Loccioni was ready to use such an IT system." @default.
- W2502390400 created "2016-08-23" @default.
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- W2502390400 date "2014-01-01" @default.
- W2502390400 modified "2023-09-23" @default.
- W2502390400 title "Case Analysis: The Embedding and Effects of CRM at Loccioni" @default.
- W2502390400 doi "https://doi.org/10.1057/9781137335661_9" @default.
- W2502390400 hasPublicationYear "2014" @default.
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