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- W2502904606 abstract "Some advisors see social media as a separate component of their marketing plan. It's better to view it as an overarching principle of marketing, some industry experts believe." @default.
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- W2502904606 date "2014-11-14" @default.
- W2502904606 modified "2023-09-27" @default.
- W2502904606 title "How Do We Integrate Social Media with Overall Marketing?" @default.
- W2502904606 doi "https://doi.org/10.1002/9781118959091.ch19" @default.
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