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- W2503841103 abstract "This chapter defines ethos or character as an essential element in verbal persuasion. Plato argued that the effective orator must be of good character, well-informed of his or her subject, adaptable to the audience, and a student of philosophy. This is because Plato believed that in oration, one should convince and persuade not only the listener but also to lead his “soul” with one's arguments. Accordingly, the three kinds of ethos were the moral character of the speaker, the character of the audience, and the dramatic, closely related to style. For Cicero, the art of persuasion could be carried out through the proof of one's allegations, by winning the hearts of the audience or listener, and by rousing their feelings and emotions. Ciceronian oratory skill was actually an account of the artistic ways that Cicero tackled the challenges he dealt with in facing the idiosyncrasies that were present in the Roman political, social, and judicial systems." @default.
- W2503841103 created "2016-08-23" @default.
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- W2503841103 date "1988-02-26" @default.
- W2503841103 modified "2023-09-27" @default.
- W2503841103 title "Ethos and Ciceronian Oratory" @default.
- W2503841103 doi "https://doi.org/10.5149/northcarolina/9781469616322.003.0001" @default.
- W2503841103 hasPublicationYear "1988" @default.
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