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- W2504354746 abstract "We opened Part III: (The Social Perspective) with an examination of the effect that the family has on our consumer behaviour. Our family is, of course, our first experience of group life and forms the psychological prototype for our dealings with any other group. Its psychological importance cannot be overestimated, yet in terms of consumer behaviour its influences are probably much more general than specific. If we are interested in the specific consumer choices of adults we also need to consider the influences of all the other groups that we come into contact with, and that is the subject of the present chapter." @default.
- W2504354746 created "2016-08-23" @default.
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- W2504354746 date "1997-01-01" @default.
- W2504354746 modified "2023-09-23" @default.
- W2504354746 title "The Influence of Small Groups" @default.
- W2504354746 doi "https://doi.org/10.1007/978-1-349-25438-5_10" @default.
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