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- W2504761566 abstract "Today, many manufacturing companies are focusing on their service operations, which are often seen as a better source of revenue than the traditional product business. E-services can accelerate this process by offering companies new ways to control products and monitor equipment from a distance. This chapter describes the changes which are taking place in the printing business. It tells the story of Lexmark, a printer manufacturer that has recently created differentiated offerings to its business customers. In the case of Lexmark, this repositioning of offerings has been enabled by e-services. Here, the e-services consist of the Lexmark Fleet Manager system which monitors the use and availability of the equipment and makes suggestions on how to improve the printing processes on the customer site. The case ends with a description of the actual challenges that Lexmark is currently facing." @default.
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- W2504761566 date "2010-05-19" @default.
- W2504761566 modified "2023-09-25" @default.
- W2504761566 title "The Role of E-Services in the Transition from the Product Focus to the Service Focus in the Printing Business" @default.
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- W2504761566 doi "https://doi.org/10.4018/978-1-60566-064-6.ch011" @default.
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