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- W2505963151 abstract "Single persons represent the fastest growing market segment in an American economy that is increasingly dominated by the service sector. This study examines the consumption behavior of 25 to 34 year old (married and single) consumers with regard to 5 innovative services. Single persons are found to be the heaviest consumers of these services and methods of targeting services to this segment are discussed." @default.
- W2505963151 created "2016-08-23" @default.
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- W2505963151 date "2015-01-01" @default.
- W2505963151 modified "2023-09-27" @default.
- W2505963151 title "The Services Challenge: Meeting the Service Needs of the Singles Market" @default.
- W2505963151 doi "https://doi.org/10.1007/978-3-319-17052-7_91" @default.
- W2505963151 hasPublicationYear "2015" @default.
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