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- W2506314100 abstract "The chapter argues that OE service providers require well designed marketing strategies and should differentiate the institution and the programs from competition. Hence, designing successful OEPs relies heavily on building an organization-wide customer orientation and a significant marketing perspective." @default.
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- W2506314100 date "2011-05-24" @default.
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- W2506314100 title "Marketing Distance Education Programs" @default.
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- W2506314100 doi "https://doi.org/10.4018/978-1-60960-074-7.ch008" @default.
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