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- W2506664860 abstract "This chapter analyzes a Finnish ICT firm's explorative actions after the firm's predominant business logic based on technological product development had come to the end of its lifecycle. The explorative actions are seen here both as a means of learning to break out from the historically formed work routines and as a means for inventing a new ground for business logic. For this study, an analytical model was created for depicting explorative actions in the ICT firm's marketing. The analysis of engendered explorative actions during the period of three years shows how new modes of interacting with the customers contributed to the managements' strategic reorientation. The explorative actions intertwined aspects of exploration and exploitation in a dialectical unity of opposites. The study also highlights the role of everyday experience of problems and the role of intellectual understanding of an aggravating contradiction in activity as stimuli to take explorative actions." @default.
- W2506664860 created "2016-08-23" @default.
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- W2506664860 date "2015-01-01" @default.
- W2506664860 modified "2023-09-27" @default.
- W2506664860 title "Explorative Actions in Search for a New Logic of Business Activity" @default.
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- W2506664860 doi "https://doi.org/10.4018/978-1-4666-6603-0.ch011" @default.
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