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• W2507612893 abstract "In the context of retailing, ‘wellness consumption’ cannot be defined by a product or service category, but by shopping motives. As previous research strongly suggests our consumption patterns to be influenced both by age and generational effects, in the current study we explore the wellness orientations of consumers at different ages/belonging to different generations as they manifest in everyday practices, especially in the context of retailing. Drawing on that, we aim to shed light on implications of the population ageing on retailing-related wellness industry. The main focus is on Baby Boomers. Starting with a random sample of 18–75-year-olds (N=1600), we extracted six dimensions connected to different aspects of wellness. Next, the dimensions extracted among aged 18–75 and 55−64 were fed into respective cluster analyses which both yielded seven segments. The differences in the composition of wellness dimensions indicate that age-/generation-specific segmentation is warranted and will return in more accurate estimations of the market potential and more targeted marketing activities. Examination of the parallel typologies enabled us to gain a broader understanding of differences between generations. There was an obvious age-/generation-based pattern in the cluster memberships in the 18–75 sample, all clusters offering different opportunities for the wellness market." @default.
• W2507612893 created "2016-09-16" @default.
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• W2507612893 date "2016-08-08" @default.
• W2507612893 modified "2023-09-26" @default.
• W2507612893 title "Profiling the ageing wellness consumers in the retailing context" @default.
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• W2507612893 doi "https://doi.org/10.1080/09593969.2016.1206950" @default.
• W2507612893 hasPublicationYear "2016" @default.
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