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- W2508356581 abstract "An abstract of the study Taking the Complexity Out of Complex Product Customization Decisions, by Christian Hildebrand, Jan R. Landwehr, Andreas Hermann and Gerald Haubl is presented.We propose a two-step product customization mode by which consumers first select one of a small number of presented prototypes, and then customize their final product by refining their initial choice. Evidence from three experiments shows that this customization mode is superior to previously proposed customization modes on various dimensions." @default.
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- W2508356581 date "2012-10-01" @default.
- W2508356581 modified "2023-09-23" @default.
- W2508356581 title "Taking the Complexity Out of Complex Product Customization Decisions" @default.
- W2508356581 hasPublicationYear "2012" @default.
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