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- W2509734211 abstract "Retail banking in India is in growth stage offering an opportunity to leverage huge potential available to banks. Being fascinated by the promising business prospects of the banking industry, banks are competing for a larger share for themselves. This makes customer loyalty extremely important for banks to keep up with their growth objectives. This paper aims to identify the loyalty supporting factors for better customer retention by banks." @default.
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- W2509734211 date "2015-01-01" @default.
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- W2509734211 title "Determinants of Customer Loyalty: A Review with Reference to Banking Services" @default.
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