Matches in SemOpenAlex for { <https://semopenalex.org/work/W2509886563> ?p ?o ?g. }
Showing items 1 to 90 of
90
with 100 items per page.
- W2509886563 endingPage "6" @default.
- W2509886563 startingPage "1" @default.
- W2509886563 abstract "Food product packaging can be used as an aggressive promotional strategy in modern marketing era that can eventually change the consumer’s mind set at purchasing point. Study conducted to explore and investigate food product packaging as an influencing factor over consumer buying behavior in Pakistani perspective. This research aimed to measured positive/negative impact of food product packaging attributes on consumers purchasing pattern. Products packaging attributes; package design, color, labeling, shape & size can make a strong impact if used properly with food items. A sample of 203 respondents taken from total population was selected on convenience sampling and surveyed using online questionnaire and on social media poll. The questionnaire implied to the structured and based on 5 points likert scale questions& discuss each food category in accordance with the packaging attributes. The study used frequencies and descriptive statistics, correlation approach and ANOVA table for the analysis. Findings revealed that highest percentage of customers are females; according to Pakistani family structure. She might be buyer, influencer, decision maker and recommender at store. Result shows strong positive correlation (0.371**) between product packaging & consumer buying behavior. Overall, calculation shows strong positive combination as fisher’s value (32.122) is too high to defend it. This study clearly identifies the food items package a mean for producing purchasing interest. Keywords: aggressive promotional strategy, packaging attributes, consumer purchasing attributes" @default.
- W2509886563 created "2016-09-16" @default.
- W2509886563 creator A5075478882 @default.
- W2509886563 date "2016-01-01" @default.
- W2509886563 modified "2023-09-23" @default.
- W2509886563 title "Food Product Packaging: As an Influential Element on Consumer Buying Behavior" @default.
- W2509886563 cites W1498720732 @default.
- W2509886563 cites W1502478889 @default.
- W2509886563 cites W1587018800 @default.
- W2509886563 cites W1969868533 @default.
- W2509886563 cites W1998987922 @default.
- W2509886563 cites W2033930492 @default.
- W2509886563 cites W2050427232 @default.
- W2509886563 cites W2116975071 @default.
- W2509886563 cites W2166263224 @default.
- W2509886563 cites W2176083896 @default.
- W2509886563 cites W2276520091 @default.
- W2509886563 cites W2305259714 @default.
- W2509886563 cites W3095025751 @default.
- W2509886563 cites W3158013643 @default.
- W2509886563 hasPublicationYear "2016" @default.
- W2509886563 type Work @default.
- W2509886563 sameAs 2509886563 @default.
- W2509886563 citedByCount "0" @default.
- W2509886563 crossrefType "journal-article" @default.
- W2509886563 hasAuthorship W2509886563A5075478882 @default.
- W2509886563 hasConcept C105776082 @default.
- W2509886563 hasConcept C105795698 @default.
- W2509886563 hasConcept C112698675 @default.
- W2509886563 hasConcept C127413603 @default.
- W2509886563 hasConcept C136764020 @default.
- W2509886563 hasConcept C144133560 @default.
- W2509886563 hasConcept C162853370 @default.
- W2509886563 hasConcept C23213687 @default.
- W2509886563 hasConcept C2524010 @default.
- W2509886563 hasConcept C2778813691 @default.
- W2509886563 hasConcept C33923547 @default.
- W2509886563 hasConcept C39896193 @default.
- W2509886563 hasConcept C41008148 @default.
- W2509886563 hasConcept C58033187 @default.
- W2509886563 hasConcept C74139830 @default.
- W2509886563 hasConcept C78519656 @default.
- W2509886563 hasConcept C90673727 @default.
- W2509886563 hasConceptScore W2509886563C105776082 @default.
- W2509886563 hasConceptScore W2509886563C105795698 @default.
- W2509886563 hasConceptScore W2509886563C112698675 @default.
- W2509886563 hasConceptScore W2509886563C127413603 @default.
- W2509886563 hasConceptScore W2509886563C136764020 @default.
- W2509886563 hasConceptScore W2509886563C144133560 @default.
- W2509886563 hasConceptScore W2509886563C162853370 @default.
- W2509886563 hasConceptScore W2509886563C23213687 @default.
- W2509886563 hasConceptScore W2509886563C2524010 @default.
- W2509886563 hasConceptScore W2509886563C2778813691 @default.
- W2509886563 hasConceptScore W2509886563C33923547 @default.
- W2509886563 hasConceptScore W2509886563C39896193 @default.
- W2509886563 hasConceptScore W2509886563C41008148 @default.
- W2509886563 hasConceptScore W2509886563C58033187 @default.
- W2509886563 hasConceptScore W2509886563C74139830 @default.
- W2509886563 hasConceptScore W2509886563C78519656 @default.
- W2509886563 hasConceptScore W2509886563C90673727 @default.
- W2509886563 hasLocation W25098865631 @default.
- W2509886563 hasOpenAccess W2509886563 @default.
- W2509886563 hasPrimaryLocation W25098865631 @default.
- W2509886563 hasRelatedWork W108175618 @default.
- W2509886563 hasRelatedWork W1876430930 @default.
- W2509886563 hasRelatedWork W2111052676 @default.
- W2509886563 hasRelatedWork W2116620753 @default.
- W2509886563 hasRelatedWork W2232658091 @default.
- W2509886563 hasRelatedWork W2593372997 @default.
- W2509886563 hasRelatedWork W2612449365 @default.
- W2509886563 hasRelatedWork W2921194588 @default.
- W2509886563 hasRelatedWork W2972663727 @default.
- W2509886563 hasRelatedWork W2989871506 @default.
- W2509886563 hasRelatedWork W2994547820 @default.
- W2509886563 hasRelatedWork W3027436534 @default.
- W2509886563 hasRelatedWork W3109467930 @default.
- W2509886563 hasRelatedWork W3133693390 @default.
- W2509886563 hasRelatedWork W3139531399 @default.
- W2509886563 hasRelatedWork W3147488225 @default.
- W2509886563 hasRelatedWork W3177235233 @default.
- W2509886563 hasRelatedWork W3184795404 @default.
- W2509886563 hasRelatedWork W2265529672 @default.
- W2509886563 hasRelatedWork W3111475211 @default.
- W2509886563 hasVolume "25" @default.
- W2509886563 isParatext "false" @default.
- W2509886563 isRetracted "false" @default.
- W2509886563 magId "2509886563" @default.
- W2509886563 workType "article" @default.