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- W2510146323 abstract "In this paper, we explore the influencing factors as well as inherent mechanism related to the formation of Chinese agricultural brand value. On the basis of empirical survey on Chinese agricultural brand, we establish a scientific and operable evaluation indicator system to measure Chinese agricultural brand value, and this system consists of four parts (brand quality and safety control force, brand market power, brand innovation force, brand vitality)." @default.
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- W2510146323 date "2016-05-01" @default.
- W2510146323 modified "2023-09-23" @default.
- W2510146323 title "Establishment of Chinese Agricultural Brand Value Scale and Study of Its Reliability and Validity Based on Customer Value" @default.
- W2510146323 doi "https://doi.org/10.22004/ag.econ.243153" @default.
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