Matches in SemOpenAlex for { <https://semopenalex.org/work/W2510164152> ?p ?o ?g. }
Showing items 1 to 71 of
71
with 100 items per page.
- W2510164152 abstract "The third methodological path is a concept of the integration of qualitative research, carried out based on the constructivist paradigm, with quantitative research compliant with the positivist paradigm. Integrated methodology is a valuable alternative to the research carried out with only one of the two designated trends in contemporary marketing research methodologies. The research in the third methodological movement allows for adjusting better to the changing environment and the consumer, and consequently it better responds to the information needs of today's organisations. The article includes the characteristics of the approach. Additionally, pros and cons of its use in marketing research are considered and the provided opportunities are identified in the light of technological changes and their consequences for marketing." @default.
- W2510164152 created "2016-09-16" @default.
- W2510164152 creator A5038535536 @default.
- W2510164152 date "2016-01-01" @default.
- W2510164152 modified "2023-10-02" @default.
- W2510164152 title "The third methodological movement in marketing research" @default.
- W2510164152 doi "https://doi.org/10.1504/ijbg.2016.078830" @default.
- W2510164152 hasPublicationYear "2016" @default.
- W2510164152 type Work @default.
- W2510164152 sameAs 2510164152 @default.
- W2510164152 citedByCount "1" @default.
- W2510164152 countsByYear W25101641522018 @default.
- W2510164152 crossrefType "journal-article" @default.
- W2510164152 hasAuthorship W2510164152A5038535536 @default.
- W2510164152 hasConcept C127413603 @default.
- W2510164152 hasConcept C128706718 @default.
- W2510164152 hasConcept C144024400 @default.
- W2510164152 hasConcept C144133560 @default.
- W2510164152 hasConcept C162853370 @default.
- W2510164152 hasConcept C17744445 @default.
- W2510164152 hasConcept C199539241 @default.
- W2510164152 hasConcept C2992166776 @default.
- W2510164152 hasConcept C37653941 @default.
- W2510164152 hasConcept C39453970 @default.
- W2510164152 hasConcept C41008148 @default.
- W2510164152 hasConcept C48891531 @default.
- W2510164152 hasConcept C53941439 @default.
- W2510164152 hasConcept C539667460 @default.
- W2510164152 hasConcept C56739046 @default.
- W2510164152 hasConceptScore W2510164152C127413603 @default.
- W2510164152 hasConceptScore W2510164152C128706718 @default.
- W2510164152 hasConceptScore W2510164152C144024400 @default.
- W2510164152 hasConceptScore W2510164152C144133560 @default.
- W2510164152 hasConceptScore W2510164152C162853370 @default.
- W2510164152 hasConceptScore W2510164152C17744445 @default.
- W2510164152 hasConceptScore W2510164152C199539241 @default.
- W2510164152 hasConceptScore W2510164152C2992166776 @default.
- W2510164152 hasConceptScore W2510164152C37653941 @default.
- W2510164152 hasConceptScore W2510164152C39453970 @default.
- W2510164152 hasConceptScore W2510164152C41008148 @default.
- W2510164152 hasConceptScore W2510164152C48891531 @default.
- W2510164152 hasConceptScore W2510164152C53941439 @default.
- W2510164152 hasConceptScore W2510164152C539667460 @default.
- W2510164152 hasConceptScore W2510164152C56739046 @default.
- W2510164152 hasLocation W25101641521 @default.
- W2510164152 hasOpenAccess W2510164152 @default.
- W2510164152 hasPrimaryLocation W25101641521 @default.
- W2510164152 hasRelatedWork W113845596 @default.
- W2510164152 hasRelatedWork W1480517439 @default.
- W2510164152 hasRelatedWork W1500115009 @default.
- W2510164152 hasRelatedWork W1540110233 @default.
- W2510164152 hasRelatedWork W2060275454 @default.
- W2510164152 hasRelatedWork W2078281260 @default.
- W2510164152 hasRelatedWork W2100533849 @default.
- W2510164152 hasRelatedWork W2103755882 @default.
- W2510164152 hasRelatedWork W2147048366 @default.
- W2510164152 hasRelatedWork W2153035268 @default.
- W2510164152 hasRelatedWork W2581375931 @default.
- W2510164152 hasRelatedWork W2757950270 @default.
- W2510164152 hasRelatedWork W2772459012 @default.
- W2510164152 hasRelatedWork W2786970414 @default.
- W2510164152 hasRelatedWork W2891144588 @default.
- W2510164152 hasRelatedWork W2938815646 @default.
- W2510164152 hasRelatedWork W2997966725 @default.
- W2510164152 hasRelatedWork W3036818332 @default.
- W2510164152 hasRelatedWork W3123378394 @default.
- W2510164152 hasRelatedWork W3157955231 @default.
- W2510164152 isParatext "false" @default.
- W2510164152 isRetracted "false" @default.
- W2510164152 magId "2510164152" @default.
- W2510164152 workType "article" @default.