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- W2510323250 endingPage "153" @default.
- W2510323250 startingPage "135" @default.
- W2510323250 abstract "Brand love has emerged as an important marketing construct among practitioners and academics. Literature on brand love is mainly concentrated on its conceptualization rather than its antecedents and consequences. The authors have applied social exchange theory to the concept of brand love and proposed a conceptual model that highlights the factors affecting brand love, such as respect, brand's liking for consumers, and brand experience, as well as its behavioral outcomes, such as affective commitment, consumer citizenship behavior, and willingness to pay a price premium." @default.
- W2510323250 created "2016-09-16" @default.
- W2510323250 creator A5023012161 @default.
- W2510323250 creator A5059389082 @default.
- W2510323250 creator A5074512363 @default.
- W2510323250 creator A5078883821 @default.
- W2510323250 date "2016-07-02" @default.
- W2510323250 modified "2023-09-26" @default.
- W2510323250 title "An Investigation Into the Concept of Brand Love and Its Proximal and Distal Covariates" @default.
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