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- W2511445485 abstract "We examine whether CEOs are able to influence how investors react to a negative earnings surprise by directly communicating with them via Twitter prior to the earnings surprise. Results show that investors exhibit higher levels of trust and are more willing to invest in a firm when the firm’s CEO communicates broad firm news followed by a negative earnings surprise through a personal Twitter account than when the news and surprise comes from the CEO via a website or from the firm’s Investor Relations Twitter account or website. Further analysis reveals that direct communications from the CEO through a personal Twitter account help build more trust in the CEO, which leads investors to discount the subsequent negative surprise as a one-time event. We also find that repeated exposure to negative news through the Investor Relation’s Twitter account has a strong negative influence on investors’ investment decisions. Our results have implications for firms and executives who are considering the costs and benefits of directly communicating with investors via Twitter." @default.
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- W2511445485 date "2017-03-01" @default.
- W2511445485 modified "2023-09-24" @default.
- W2511445485 title "Negative News and Investor Trust: The Role of $Firm and #CEO Twitter Use" @default.
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