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- W2512147418 abstract "Brand value evaluation is a very important work in every country such as BrandZ. There are three perspectives, namely financial affairs, brand based market power and consumers. We make a comparison of the three perspectives. We put forward the Multi-cycle Excess Earnings Method and make a clear description. At last, we use the method in the bank enterprises." @default.
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- W2512147418 date "2016-01-01" @default.
- W2512147418 modified "2023-09-22" @default.
- W2512147418 title "Research on Brand Value Evaluation Methods of Bank Enterprises" @default.
- W2512147418 cites W2003359494 @default.
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- W2512147418 doi "https://doi.org/10.2991/cset-16.2016.77" @default.
- W2512147418 hasPublicationYear "2016" @default.
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