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- W2513309830 abstract "La version espanola de este documento se puede encontrar en http://ssrn.com/abstract=2661808The aim of this paper is to identify the different market segments inside financial institutions in the metropolitan area of Puebla, Mexico; checking the variables that are subject to relative grouping about the perception of the service provided. Furthermore, the user profile of every segment was analyzed as well as the results by financial institution. The researchers surveyed 385 clients of the five banks with the highest level of assets in Mexico. The analysis shows the existence of several profiles with different levels of perception about the service. The results reveal a particular distinction in each market segment. These data clearly illustrate the necessity of the banks of the metropolitan area in Puebla to implement satisfaction strategies." @default.
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- W2513309830 date "2015-01-01" @default.
- W2513309830 modified "2023-10-17" @default.
- W2513309830 title "Perception of Customer Satisfaction in Financial Institutions: Evidence of Puebla, Mexico" @default.
- W2513309830 cites W2181310543 @default.
- W2513309830 doi "https://doi.org/10.2139/ssrn.2830741" @default.
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