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- W2513366841 abstract "Industrial services can be used to support the marketing and operations strategy of an industrial firm. The possibilities include using the coproduction aspect in customer relationship, transforming the business toward service-dominant logic, using service offering and delivery as part of global expansion strategies, and redesigning the service delivery by analyzing and developing the service supply chain structure." @default.
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- W2513366841 date "2016-08-28" @default.
- W2513366841 modified "2023-09-27" @default.
- W2513366841 title "Improving Marketing and Operations Strategy Through Industrial Services" @default.
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- W2513366841 doi "https://doi.org/10.1007/978-3-319-40430-1_5" @default.
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