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- W2514884098 abstract "With the backdrop of fastest emerging economy India and one of the top five retail markets in the world, this article has attempted to segment and profile young impulsive shoppers on the basis of behavioral, attitudinal, and situational factors that influence such buying behavior. A cross-sectional study was conducted using structured questionnaire among 448 young shoppers of age amid 18–35 years in Delhi, Mumbai, Chennai, and Kolkata, India. This study has ascertained that Indian youth market is not homogenous with respect to their impulse buying behavior. There exist five different shopper segments on the basis of the antecedent factors. This research also established a relationship between income levels and the motives behind impulsive shopping. Arguably, to the best of our knowledge, this is the first empirical study to examine and segment young Indian shoppers on the basis of their impulsiveness in buying. Mall managers and retail storeowners may use the outcome of this article as important cues for developing operational and tactical marketing plans." @default.
- W2514884098 created "2016-09-16" @default.
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- W2514884098 date "2016-09-03" @default.
- W2514884098 modified "2023-10-18" @default.
- W2514884098 title "Segmenting Young Indian Impulsive Shoppers" @default.
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- W2514884098 doi "https://doi.org/10.1080/08961530.2016.1219897" @default.
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