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- W2515074927 abstract "The purpose of this paper is to identify of factors of segmentation of markets and consumers based on lifestyle, household appliances exhibition for visitors from various aspects to be studied not only the segmentation of market formation to affect people's lifestyle, but also the behavior and perceptions of consumers affected based on attitude, behavior, put the appliance on consumers to visit the exhibition a considerable effect on market size and segmentation of the consumer lifestyle. This research is descriptive survey can be applied for aims. To the hypothesis of structural equation modeling with partial least squares approach is used. In this study we have used the software’s is like SPSS and Smart pls. The study population four regions of Tehran residents, based on the theory of planned behavior Ajzen, to investigate the behavioral attitude, subjective norms and perceived visitors to the exhibition appliance based on Lifestyle. For this purpose, after determining the validity and reliability of the questionnaire, using random sampling, the number of 392 questionnaires were distributed and path analysis were used to analyze the data. Path analysis showed that attitude toward the behavior, subjective norms, and perceived behavioral control directly on home appliances exhibition visitors will have a significant effect on the model of behavior between the two groups have not difference between the lifestyle ." @default.
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- W2515074927 date "2016-08-01" @default.
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- W2515074927 title "The influencing on the segmentation of consumers to use of the theory planned behavior (TPB) based on the lifestyle in Tehran City" @default.
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- W2515074927 doi "https://doi.org/10.9790/487x-1808021219" @default.
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