Matches in SemOpenAlex for { <https://semopenalex.org/work/W2515258936> ?p ?o ?g. }
Showing items 1 to 81 of
81
with 100 items per page.
- W2515258936 abstract "Along with the swift change of time, the consumption behaviors of customers have altered from what it used to be in the past, so as the market, it has shifted from the concept of production to the concept of promotion. Product marketing has become the main focus for all enterprises and the advertisement is by far the most commonly used method for promoting products. The study is to probe the critical factors for the impact which the advertisement will cause in sale and compare the difference between the service orientation and the marketing orientation. Fuzzy AHP is applied in order to evaluate and weigh the relative effect which the advertisement will create among different demography and as a whole. Result then is arranged in order. The factors of advertising influence are obtained and examined through various related documents in this study, they are categorized into four major factors and thirteen sub-factors. By using Fuzzy AHP and the common evaluation of twenty five specialists to establish a hierarchical structure and ensure the importance of each evaluation factor, the result is followed: 1) Based on the factor of the advertisement effect in sale, subjective preferences play the main role and have the best evaluation in advertisement effectiveness, 2) Type of advertisement has the major effect under the sub-factor of the advertisement effect in sale, 3) In the category of subconscious memory, first impression brings out the greatest effect, 4) The content of advertisement makes the best out of the design of advertisement as a sub-factor, 5) In the sub-factor of cultural value, ad which emphasizes safety and reliability shapes the notable effect. The above evaluation structure of advertisement effectiveness can be provided to marketing and promotion companies as a reference in designing the ad as well as in the process of selecting the best advertisement." @default.
- W2515258936 created "2016-09-16" @default.
- W2515258936 creator A5036925351 @default.
- W2515258936 creator A5071762706 @default.
- W2515258936 date "2016-05-01" @default.
- W2515258936 modified "2023-09-23" @default.
- W2515258936 title "The study of the factors in the effect of cosmetic advertisement" @default.
- W2515258936 cites W1509166026 @default.
- W2515258936 cites W1555724582 @default.
- W2515258936 cites W1973822995 @default.
- W2515258936 cites W1974451890 @default.
- W2515258936 cites W1978665925 @default.
- W2515258936 cites W2017768073 @default.
- W2515258936 cites W2052557314 @default.
- W2515258936 cites W2146783429 @default.
- W2515258936 cites W3128681799 @default.
- W2515258936 doi "https://doi.org/10.1109/icasi.2016.7539922" @default.
- W2515258936 hasPublicationYear "2016" @default.
- W2515258936 type Work @default.
- W2515258936 sameAs 2515258936 @default.
- W2515258936 citedByCount "0" @default.
- W2515258936 crossrefType "proceedings-article" @default.
- W2515258936 hasAuthorship W2515258936A5036925351 @default.
- W2515258936 hasAuthorship W2515258936A5071762706 @default.
- W2515258936 hasConcept C10138342 @default.
- W2515258936 hasConcept C112698675 @default.
- W2515258936 hasConcept C144024400 @default.
- W2515258936 hasConcept C144133560 @default.
- W2515258936 hasConcept C162853370 @default.
- W2515258936 hasConcept C17744445 @default.
- W2515258936 hasConcept C182306322 @default.
- W2515258936 hasConcept C199539241 @default.
- W2515258936 hasConcept C2524010 @default.
- W2515258936 hasConcept C30772137 @default.
- W2515258936 hasConcept C33923547 @default.
- W2515258936 hasConcept C36289849 @default.
- W2515258936 hasConcept C90673727 @default.
- W2515258936 hasConcept C94625758 @default.
- W2515258936 hasConcept C98147612 @default.
- W2515258936 hasConceptScore W2515258936C10138342 @default.
- W2515258936 hasConceptScore W2515258936C112698675 @default.
- W2515258936 hasConceptScore W2515258936C144024400 @default.
- W2515258936 hasConceptScore W2515258936C144133560 @default.
- W2515258936 hasConceptScore W2515258936C162853370 @default.
- W2515258936 hasConceptScore W2515258936C17744445 @default.
- W2515258936 hasConceptScore W2515258936C182306322 @default.
- W2515258936 hasConceptScore W2515258936C199539241 @default.
- W2515258936 hasConceptScore W2515258936C2524010 @default.
- W2515258936 hasConceptScore W2515258936C30772137 @default.
- W2515258936 hasConceptScore W2515258936C33923547 @default.
- W2515258936 hasConceptScore W2515258936C36289849 @default.
- W2515258936 hasConceptScore W2515258936C90673727 @default.
- W2515258936 hasConceptScore W2515258936C94625758 @default.
- W2515258936 hasConceptScore W2515258936C98147612 @default.
- W2515258936 hasLocation W25152589361 @default.
- W2515258936 hasOpenAccess W2515258936 @default.
- W2515258936 hasPrimaryLocation W25152589361 @default.
- W2515258936 hasRelatedWork W1998095340 @default.
- W2515258936 hasRelatedWork W2110017909 @default.
- W2515258936 hasRelatedWork W2110441010 @default.
- W2515258936 hasRelatedWork W2116144383 @default.
- W2515258936 hasRelatedWork W2150666335 @default.
- W2515258936 hasRelatedWork W2183808311 @default.
- W2515258936 hasRelatedWork W2334399160 @default.
- W2515258936 hasRelatedWork W2351625070 @default.
- W2515258936 hasRelatedWork W2372010895 @default.
- W2515258936 hasRelatedWork W2473099717 @default.
- W2515258936 hasRelatedWork W2529993856 @default.
- W2515258936 hasRelatedWork W2980078829 @default.
- W2515258936 hasRelatedWork W2990009596 @default.
- W2515258936 hasRelatedWork W3032040228 @default.
- W2515258936 hasRelatedWork W3119612214 @default.
- W2515258936 hasRelatedWork W3204656045 @default.
- W2515258936 hasRelatedWork W47124118 @default.
- W2515258936 hasRelatedWork W76035976 @default.
- W2515258936 hasRelatedWork W2902597934 @default.
- W2515258936 hasRelatedWork W3139729333 @default.
- W2515258936 isParatext "false" @default.
- W2515258936 isRetracted "false" @default.
- W2515258936 magId "2515258936" @default.
- W2515258936 workType "article" @default.