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- W2515667021 abstract "A bstract The purpose of the research is to know to relationship between marketing communications with the effort in increasing brand equity. The effort in increasing the brand equity is not realesed from the realization of marketing communications which includes: personal selling, advertising, sales promotions, sponsorship marketing, publicity, and point-of-purchase communication. It is because of the fact that marketing communications has a positive influence in the effort in increasing brand equity. The research method that is used in this research is a survey method wich is used simple linier regression and linier regression. This research was held in PT. Bank Rakyat Indonesia in Sukoharjo Branch Office, with all of the clients as the population and 100 respondent as the sample by using Propotional Stratified Random Sampling technique. The result of the research shows that each of the six independent variables, those are: personal selling, advertising, sales promotions, sponsorship marketing, publicity, and point-of-purchase communication have a perfect direct linier relationship to the effort in increasing brand equity, and in the integral, the independent variable has a positive or significant relationship with the effort in increasing brand equity. It can be showed from the result of R= 0,675 % as the value from that relationship. Its means that there is a positive relationship between marketing communications with the effort in increasing brand equity in PT. Bank Rakyat Indonesi (BRI) Sukoharjo. Keywords: Marketing Communications, Brand Equity, PT. Bank Rakyat Indonesia" @default.
- W2515667021 created "2016-09-16" @default.
- W2515667021 creator A5045977164 @default.
- W2515667021 date "2011-01-01" @default.
- W2515667021 modified "2023-09-24" @default.
- W2515667021 title "HUBUNGAN ANTARA KOMUNIKASI PEMASARAN TERPADU DENGAN USAHA PENINGKATAN BRAND EQUITY DI PT. BANK RAKYAT INDONESIA CABANG SUKOHARJO" @default.
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