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- W2515743068 abstract "Yoga as both a physical activity and a spiritual practice has become an established part of Western culture. In recent years, the interest in postural forms of yoga and the philosophy from which they spring has developed into a multi-billion dollar industry; it has spawned volumes of popular histories and how-to books on the subject. However, scholars are only beginning to understand the true roots of modern transnational yoga (MTY) as it has developed in recent times. This thesis reviews the last two decades of scholarship in order to provide a credible explanation for MTY origins and argues that viewing yoga as a cultural commodity is the best way to explain its influence as a player in the current spiritual marketplace." @default.
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- W2515743068 date "2010-01-01" @default.
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- W2515743068 title "Modern Transnational Yoga: A History of Spiritual Commodification" @default.
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