Matches in SemOpenAlex for { <https://semopenalex.org/work/W2516230898> ?p ?o ?g. }
- W2516230898 endingPage "38" @default.
- W2516230898 startingPage "18" @default.
- W2516230898 abstract "The prevalence of mobile applications has revived research interest in examining the issue of how commercial information (e.g., adverts) can be displayed to yield click-throughs. Mixed perspectives are proposed over whether or not adverts should be integrated into the primary media content. By anchoring on the load theory of selective attention, this research proposes that user response (attention) to consistent adverts (i.e., adverts that are contextually consistent with the media content) is contingent on how they are displayed (intra- and inter-pages). This study subjected the worldwide users of a location-based mobile social networking application to random manipulations of intra-page and inter-page advert displays. The findings reveal that controlling for the geographical locations of the users, high click-through counts are obtained when consistent adverts are displayed at the early stage of application interaction (top position of the front page), but the effect diminishes as users scroll down to the bottom of front page and navigate to subsequent pages." @default.
- W2516230898 created "2016-09-16" @default.
- W2516230898 creator A5004990546 @default.
- W2516230898 creator A5059316847 @default.
- W2516230898 creator A5080110833 @default.
- W2516230898 date "2016-04-01" @default.
- W2516230898 modified "2023-10-16" @default.
- W2516230898 title "Selective Attention to Commercial Information Displays in Globally Available Mobile Application" @default.
- W2516230898 cites W1524343817 @default.
- W2516230898 cites W1552238403 @default.
- W2516230898 cites W1565253051 @default.
- W2516230898 cites W1608118743 @default.
- W2516230898 cites W1773016195 @default.
- W2516230898 cites W1922570371 @default.
- W2516230898 cites W1969800828 @default.
- W2516230898 cites W1975987926 @default.
- W2516230898 cites W1986771495 @default.
- W2516230898 cites W1991964822 @default.
- W2516230898 cites W1993793372 @default.
- W2516230898 cites W1995021142 @default.
- W2516230898 cites W2026924811 @default.
- W2516230898 cites W2033713597 @default.
- W2516230898 cites W2044375894 @default.
- W2516230898 cites W2044547199 @default.
- W2516230898 cites W2050549722 @default.
- W2516230898 cites W2051769625 @default.
- W2516230898 cites W2055626061 @default.
- W2516230898 cites W2056863400 @default.
- W2516230898 cites W2057410711 @default.
- W2516230898 cites W2058837630 @default.
- W2516230898 cites W2063470511 @default.
- W2516230898 cites W2064823137 @default.
- W2516230898 cites W2068405934 @default.
- W2516230898 cites W2071250039 @default.
- W2516230898 cites W2071842526 @default.
- W2516230898 cites W2074635765 @default.
- W2516230898 cites W2075194449 @default.
- W2516230898 cites W2077919464 @default.
- W2516230898 cites W2079084267 @default.
- W2516230898 cites W2089295231 @default.
- W2516230898 cites W2090829575 @default.
- W2516230898 cites W2095898844 @default.
- W2516230898 cites W2107657300 @default.
- W2516230898 cites W2118932991 @default.
- W2516230898 cites W2125475233 @default.
- W2516230898 cites W2132534623 @default.
- W2516230898 cites W2141650953 @default.
- W2516230898 cites W2143095770 @default.
- W2516230898 cites W2147186992 @default.
- W2516230898 cites W2149617571 @default.
- W2516230898 cites W2162708835 @default.
- W2516230898 cites W2163284121 @default.
- W2516230898 cites W2164832405 @default.
- W2516230898 cites W2331131332 @default.
- W2516230898 cites W3122647617 @default.
- W2516230898 cites W3122651512 @default.
- W2516230898 cites W3123656730 @default.
- W2516230898 doi "https://doi.org/10.4018/jgim.2016040102" @default.
- W2516230898 hasPublicationYear "2016" @default.
- W2516230898 type Work @default.
- W2516230898 sameAs 2516230898 @default.
- W2516230898 citedByCount "6" @default.
- W2516230898 countsByYear W25162308982017 @default.
- W2516230898 countsByYear W25162308982018 @default.
- W2516230898 countsByYear W25162308982020 @default.
- W2516230898 countsByYear W25162308982022 @default.
- W2516230898 crossrefType "journal-article" @default.
- W2516230898 hasAuthorship W2516230898A5004990546 @default.
- W2516230898 hasAuthorship W2516230898A5059316847 @default.
- W2516230898 hasAuthorship W2516230898A5080110833 @default.
- W2516230898 hasConcept C103645729 @default.
- W2516230898 hasConcept C107457646 @default.
- W2516230898 hasConcept C112698675 @default.
- W2516230898 hasConcept C127413603 @default.
- W2516230898 hasConcept C136764020 @default.
- W2516230898 hasConcept C144133560 @default.
- W2516230898 hasConcept C173576120 @default.
- W2516230898 hasConcept C186967261 @default.
- W2516230898 hasConcept C21959979 @default.
- W2516230898 hasConcept C2781324535 @default.
- W2516230898 hasConcept C41008148 @default.
- W2516230898 hasConcept C518677369 @default.
- W2516230898 hasConcept C61096286 @default.
- W2516230898 hasConcept C78519656 @default.
- W2516230898 hasConceptScore W2516230898C103645729 @default.
- W2516230898 hasConceptScore W2516230898C107457646 @default.
- W2516230898 hasConceptScore W2516230898C112698675 @default.
- W2516230898 hasConceptScore W2516230898C127413603 @default.
- W2516230898 hasConceptScore W2516230898C136764020 @default.
- W2516230898 hasConceptScore W2516230898C144133560 @default.
- W2516230898 hasConceptScore W2516230898C173576120 @default.
- W2516230898 hasConceptScore W2516230898C186967261 @default.
- W2516230898 hasConceptScore W2516230898C21959979 @default.
- W2516230898 hasConceptScore W2516230898C2781324535 @default.
- W2516230898 hasConceptScore W2516230898C41008148 @default.
- W2516230898 hasConceptScore W2516230898C518677369 @default.
- W2516230898 hasConceptScore W2516230898C61096286 @default.
- W2516230898 hasConceptScore W2516230898C78519656 @default.